Location: Remote

Employment Type: Full Time

Download Job Description: Community Content Manager

The Company

Wherehouse Beverage Co. are experts in creating new beverage experiences for emerging lifestyle choices. We are the makers of WYNK, a hemp-derived THC beverage that’s sold online and in mainstream retail across nearly 37 markets. We are a hardworking, innovative group of cannabis beverage pioneers. And we’re looking to grow our team.

The Opportunity 

The marketing team is seeking a Community and Content Manager to be the bubbly, caring connector behind WYNK’s social media accounts. “Let’s be friends” is in WYNK’s Instagram bio and we mean it — this role is responsible for nurturing and growing our internet “friend” groups on a daily basis across Instagram, TikTok, Facebook, and Threads while also collecting, organizing, and optimizing all content generated by customers, creators, and influencers.

This role will work as an individual contributor with no direct reports.

Responsibilities 

• Manage influencer outreach and social media communities for WYNK, with daily proactive and reactive engagement across owned, earned, and paid, ensuring timely and authentic interactions reflecting brand voice and ethos.
• Develop and implement strategies to grow and engage WYNK’s online communities, with a focus on Instagram, TikTok, Facebook, and Threads.
• Build, maintain, and update influencer and creators lists on an ongoing basis for evergreen gifting and campaign-specific initiative
• Coordinate with influencers and creators, from managing inbounds, to proactive outreach, to collecting deliverables.
• Own the Creative Library, organize marketing assets on drive, optimize photography for each application including file type, file size and SEO enhancement…
  • Includes all user generated, influencer, and brand-created content.
  • Includes management of content available on Partner Asset Site. 
• Execute the content calendar for social media and blog, in close coordination with the marketing team, to ensure a cohesive and effective content strategy that aligns with overarching marketing goals.
• Be “an engine of human collaboration.” Fill gaps between team functions, provide connective tissue across the organization and promote a high level of collaboration to get results.
• Operates with a high level of professionalism and integrity, including dealing with confidential information.
• Strong organization, planning & project management skills.
• Demonstrate an accountability-driven mindset.
• Drive continuous improvement in your area of expertise.
• Adapt and thrive in a demanding, start-up, fast-paced environment
• Must understand and comply with the rules, regulations, policies, and procedures of Wherehouse Beverage.
• Collaborate with WH Beverage HQ teams in Finance, HR, Sales, Operations, Legal and others as required.
• Other reports and analytical duties as assigned.

Experience

• Social media marketing, community management, and/or customer service experience in CPG, cannabis, spirits/wine/beer preferred, though not required.
• A solid understanding of consumer and retail marketing brand strategies.
• Strong creative problem-solving abilities 
• Strong creative review and commentary skills.
• Engaging, persuasive, and approachable personality for presenting creative.
• Comfortable speaking to large groups and presenting creative work.
• Familiar with basic work-related hardware and software including MS Office, Slack and Meta Platforms.
• Bachelor’s degree preferred.

Other Details

This is a full-time remote role. We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. 

Must be 21 years of age or older. This position requires some travel throughout active markets. Must be able to lift at least 50 lbs. repeatedly and to maneuver heavier items such as beverage cases and be able to stand more 8+ hours at a time